Artemon uses Foresight capabilities to help businesses identify emerging threats and opportunities and quickly act upon them. Building these Foresight capabilities is fundamental to long-term business success.
Business history is littered with examples of corporate collapse because of lack of Foresight. Too many businesses and organisations have been caught flat-footed by events - responding too late or not responding at all. A focus on the day-to-day has meant that existential threats have been ignored.
Kodak went from a cultural icon to bankruptcy in 2012 after failing to use Foresight to alter strategy and shift business models. Nokia went from being described by Fortune 100 as “the cell-phone king” to being an also-ran having failed to use Foresight to understand how the smartphone would transform how people used phones.
The time that a company spends on the Fortune 500 stock list has more than halved in the past fifty years. If companies do not make effective use of Foresight to adapt effectively they risk being one of many organisations to have gone from dominant to irrelevant in a short space of time.
Companies that fail to use Foresight risk moving from being innovation darlings to examples of corporate collapse.
Companies who have used Foresight effectively have been able to maximise opportunity and limit business damage. Shell minimised the impact of the 1970s oil price crisis. Google’s purchase of Android emerged from Foresight about the shift to mobile. Foresight enabled TSMC and the Taiwanese government to see the impact of smart devices, invest heavily in chip and semiconductor production and become “the world’s most important company.”
Artemon gives you the Foresight Capabilities to get ahead of the game. It uses Foresight to enable companies to better understand how their future environment might change and enables them to do this before their competitors do.
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